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OUR STORY


It was 2016. We stood on a beach in Bali, our son in his stroller beside us. But we found surrounded by piles of trash, washed ashore from the Indian Ocean. We were devastated.

We, Natalia and Robert, are a couple born and raised in Stockholm, Sweden who pursued our love of design with careers in fashion. Running our own fashion brand for over 10 years, leading design and production in China, Turkey, and Indonesia, living our dream. In an industry, always chasing and creating the next trend.

But after that encounter in 2016, our mindset shifted. We realized we could no longer for what the fast fashion industry represents. Finally, we decided that we wanted to continue using our creativity and design skills – it is what we love to do! – but at the same time contribute to a change.

BON HOPE was born and we had the opportunity to restart without compromising our values! This led us on a new path, meeting and creating with amazing people. From the artisans conserve generations of knowledge to the non-profit organizations we have met and collaborated with, who have all inspired us with their tireless work for a better future.